Metro Sexual Companies
In recent years, a number of brands have emerged to captilise on the market of men that spend substantial amounts of money on their images. Indeed retailers including KJ Beckett and Thomas Pink have seen great success selling their concept to stylish male consumers. Furthermore mens magazines such as GQ and Esquire target men's fashion, style, and culture. Finally brands such as 2(x)ist have emerged and seen great success from marketing to the metrosexual customer.
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